Toronto, Ontario · Product & AI
Hi, I'm Gurpreet Singh.
I build enterprise products
that turn complexity into clarity.
Senior Product Manager with 8+ years scaling CRM, Data & AI platforms across a $700M+ revenue portfolio. Currently leading the enterprise AI product portfolio at Saint-Gobain — and building independent AI products on the side.
01 · About
Summary
I'm a Senior Product Manager building and scaling enterprise digital products across
CRM, Order Management, Customer Experience, and Data & AI. I currently lead
product strategy across a $700M+ revenue portfolio spanning six Business Units at Saint-Gobain,
owning products end-to-end — from discovery and 0→1 development through launch, adoption, and iteration.
My focus has increasingly shifted toward data and platform strategy and the
enterprise AI portfolio — identifying, evaluating, and prioritizing high-value AI use
cases across sales, service, and operations, and partnering with Engineering, Design, and Data to take
them from concept to production.
Location
Toronto, Ontario · Canadian PR Holder
Focus
Enterprise CRM · Data & AI · Platform Strategy
Education
MBA, IIM Ahmedabad (FT Global Rank 34) · B.Tech, Mechanical Engineering
Certifications
Certified Scrum Product Owner (CSPO) · Duke University — AI Product Management
02 · Independent Project
Track Your App
AI-powered application-review intelligence — designed, built, and shipped solo in a single day.
An AI-powered customer-insights product that converts high-volume user reviews into structured product signals for prioritization. Built an LLM pipeline using GPT-4o-mini to classify reviews by sentiment, urgency, and issue category, with automated daily digests surfacing emerging issues and trends — the same kind of signal-from-noise problem I solve for enterprise product teams, applied to a live, public product.
- LLM-based classification pipeline for sentiment, urgency & issue category
- Automated daily digests to surface emerging trends before they become escalations
- Shipped end-to-end — workflow design, implementation, and deployment — in one day
03 · Experience
Work Experience
Senior Product Manager — Regional IT
Jun 2024 – PresentSaint-Gobain · Remote
- Own the product portfolio across CRM, Order Management, Case Management, Loyalty, Customer Experience, and Partner Engagement, defining 0–12 month roadmaps and 2–3 year platform strategy.
- Spearheaded the "One SG" enterprise data unification initiative — single source of truth across 9 Business Units, consolidating 37K+ accounts; sourced ~CAD 5M in pipeline in 6 months.
- Lead the enterprise AI product portfolio — evaluated 12 high-value use cases across sales, service & operations and took 5 from concept to production.
- Led product strategy and delivery across 18 rollouts, scaling reusable products to 1,500+ internal and ~90K external users.
- Shipped an AI-powered Account 360 product combining engagement metrics, price benchmarking, and next-best-action recommendations; launched a voice AI qualification agent that replaced a 5-agent call centre.
Product Manager
Jun 2021 – Jun 2024Saint-Gobain Glass India · Chennai
- Owned Salesforce Sales Cloud end-to-end — customer/account data models, workflows, and API integrations with Order Management and SAP ERP, managing $450M+ in revenue.
- Led migration and consolidation of 3 CRM platforms (Salesforce, Leadsquared, Freshsales) into one unified customer data & workflow platform.
- Led a cross-functional team of 8 Business Analysts & developers from discovery through launch.
- Launched 4 digital-led loyalty programs, driving adoption to 32K MAU (43% of universe); increased secondary sales 18% and upselling 48% through cohort-based nudges.
Digital Marketing Manager
Feb 2019 – Jun 2021Saint-Gobain Glass India · Chennai
- Led Saint-Gobain's digital marketing transformation, shifting focus from B2B to B2C.
- Implemented an integrated MarTech + CRM stack with SLA-driven lead routing, improving lead conversion from 1.5% to 4% and qualification from 55% to 75%.
- Built Power BI dashboards tracking lead funnel and campaign performance; generated ~$0.7M/month in revenue across digital platforms.
Management Associate
Apr 2018 – Jan 2019Saint-Gobain India · Mumbai
- Conducted feasibility study for Norton power tools in India, securing $0.4M in pilot funding from the Indo-Pacific CEO.
- Developed the roadmap for a loyalty program for glass fabricators.
04 · Skills
Skills & Tools
Product Management
Data & AI
Enterprise Platforms
Tools
05 · Contact
Let's build something.
Open to conversations on product strategy, enterprise AI, and platform roadmaps — or just to talk shop about shipping fast.